THE CLIENT
Ben Sherman is a British clothing brand selling shirts, sweaters, suits, outerwear, shoes and accessories mainly for men. Since the 1960s, the brand has made a name for itself with fashionable short-sleeved shirts with button-down collars. We worked with Ben Sherman to build the German e-commerce business.
THE CHALLENGE
After having no online shop in Germany for almost 2 years, we started from scratch while adhering to a challenging deadline. The biggest challenge was to design and develop a conversion-centered e-commerce platform in less than 3 months. After the successful launch, we worked continuously to increase traffic and drive conversions through our agile marketing approach.
OUR APPROACH
By setting up a scrum project management approach we were able to create a mobile-first and user-friendly online shop that guides the user through a great shopping experience. Our neuroscience-based target audience approach allowed us to adapt the entire look and feel to the needs and expectations of prospects and customers. By integrating features such as a ” Shop The Look” functionality, Ben Sherman brings key pieces such as the Target Tee or the Harrington Jacket closer to the customer. In the first month after the launch, the focus was on generating online shop sales via Google AdWords, Social Ads and SEO.
