NEUROSCIENCE MEETS BIG DATA
Brain research shows that 95% of all human decisions are made unconsciously. Consequently, persuasive communication targets the key drivers of the unconscious mind: emotions.
We have built a neuroscience-based algorithm that converts available business data into emotional profiles, allowing us to create content that communicates directly to the unconscious of our target group.
UNDERSTANDING CUSTOMER VALUE JOURNEYS
On average it takes to 7 to 200 interactions before a prospect is ready to convert. In our minds the only way to be this present in our target group’s life is by finding the optimal channel mix and offering value at every touchpoint – otherwise, why would they continue the dialogue?
Our communication strategy is based on guiding each audience segment through their personalized Customer Value Journey.Create value for your audience
TRANSFORMATIONAL CONTENT DRIVING BEHAVIOR
People don’t buy products or services – people buy transformations. Human beings desire a certain transformation, which they try to achieve by buying a certain product. We use data to identify these desires and create compelling stories around them.
Tell transformational stories
DATA DRIVING DECISIONS
We believe that in marketing, data not subjective opinions should be the determining factor. Obviously this also applies to personalization. Based on the results we achieve, each touchpoint will be constantly optimized with one goal in mind: Maximizing our growth potential!Maximize your growth potential