Founded in 1892 Poggenpohl has become one of the leading kitchen brands in the world. Driven by its mission to “improve the kitchen” the brand stands for impeccable design and german craftsmanship.
We were appointed Poggenpohl’s Agency of Record in 2020 and are responsible for Social Media, Community Management, Performance Marketing and SEO.
Over the past decade Poggenpohl has been able to create an unmatched customer experience in its studios. We were asked to create content that expands this experience into digital and target relevant audiences.
After implementing our neuro- & data-science driven approach to understand Poggenpohl’s target audience, we created a content strategy catering to the specific psychographics of our target audience. In an initial effort we have started to roll out the strategy through Social Media