THE CLIENT
As a leading manufacturer of baby milks and cereals Milupa has been active for nearly 100 years. After relaunching the branding and packaging the brand is ready to communicate its purpose of championing families living their own pace. We have been Milupa’s Digital Agency of Record since 2019 and are focusing on Social Media, Campaigning, Influencer Marketing, Analytics and SEO.
THE CHALLENGE
Various studies show that today’s parents often feel overwhelmed by the pressure to conform to outside opinions about the right way of parenting. Understanding the needs of millennial families Milupa asked us to create a campaign clearly stating Milupa’s purpose and giving parents the confidence to follow their own pace.
OUR APPROACH
After diving deep into the target audience, we created the campaign #imeigenenTempo. The 360° campaign included various Social Media posts, Online Video, Influencer, Editorial Content.
Apart from the campaign itself, we have been incorporating the general idea of #imeigenenTempo into the entire communication strategy.
