We have been consulting the german fashion enterprise HUGO BOSS across their various digital activities since 2014. Search Engine Marketing, a website relaunch and personalising the customer journey are just a few areas where we have been able to help. In all projects has been to break up silos, leverage the immense brand awareness and use synergies between brands.


The Outcome

Our work has contributed to a state of the art e-commerce platform combining content & commerce with personalisation features recognized by some of the leading digital research institutes. L2 has rewarded HUGO BOSS for its continuos efforts to excel in digital marketing by ranking it in the Top10 of its annual Digital IQ Index for the first time in 2017.