THE CLIENT
As one of the german love brands, it’s hard to imagine refrigerated shelves without FruchtZwerge. In recent years the brand has fortified its market position by launched exciting product innovations like FruchtZwerge Bio or FruchtZwerge Quetschies. We have been FruchtZwerge’s Digital Agency of Record since 2019 and are responsible for Social Media, Community Management, Campaigning and SEO.
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THE CHALLENGE
FruchtZwerge celebrates the naturalness of children being themselves, which is also reflected in the launch of the new organic product lines. We were asked to create campaigns and social content bringing this mission to life.
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OUR APPROACH
- After an in-depth analysis of FruchtZwerge’s target audience, we created the campaign #NatürlichVonHerzen introducing a new more natural look & feel. Our effort included various Social Media posts, Online Video.
- Apart from the campaign itself, together with FruchtZwerge we decided to launch an official Instagram account focusing on offering real value to parents. Being a real love brand it comes as no surprise that the community has been growing quickly and user engagement has been outstanding.
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