Versicherungskammer Bayern
|Insuring growth for one of Germany's largest insurances
The client's challenge
Versicherungskammer Bayern is one of the largest insurance companies in Germany - succesfully running 11 insurance brands nationwide. We were tasked with crafting a targeted social media approach to amplify awareness awareness and drive lead generation through across the quite diverse brand portfolio. Furthermore, B2B business areas such as Vericherungskammer Maklermanagement and corporate employer branding campaigns were addressed.
“In social there are no insurances for success. Still, if you follow the data consequently your content will find its audience.”
Sebastian Meyer-Engl, Executive Creative Director+%
Follower Growth+%
Increase Engagement
Our approach
Based on our Neurotargeting approach we developed a social strategy that allows us to maximize content efficiency yet still being highly targeted. This includes managing 20 different social media accounts including content creation, influencer management, campaing creation and reporting.
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Framing effect
Selective attention
Bandwagon effect
Implementation and impact
Through a comprehensive overhaul of Versicherungskammer Bayern's social strategy, rooted in deep audience insights, we started a new era of engagement. Our efforts included an audience-specific rework of all content formats, the introduction of influencer campaigns and targeted lead generation initiatives. This resulted in a remarkable enhancement of KPIs. Witnessing steady growth across all social media channels, we stand poised to further revolutionize the German insurance landscape.
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