Aptamil
|Sustainable growth where it matters most
The client's challenge
In the past 40 years Aptamil has become the leading brand for infant formula in Germany, Austria, and Switzerland. Powered by science, the brand has established itself as the foremost expert on infant nutrition. As the Digital Agency of Record for Germany, Austria, and Switzerland since 2019, we are responsible for social media campaigns, influencer marketing, analytics, and SEO.
“How about we try a different approach this time?”
Kristin Tabet-Verlinden (Social Media Director)%
Follower Growth%
Increase Organic reach
Our approach
Based on our extensive knowledge of the brand, its target groups and challenges as well as current learnings and insights from our regular quarterly reports, we have developed a completely new holistic social media strategy for Aptamil to be implemented in 2024. The result is an integrated social ecosystem that bundles all social activities (paid, owned, earned) in order to maximize the impact of each individual activity.
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Halo effect
Bandwagon effect
Mere-exposure effect
Implementation and impact
As the social media management and content creation is in our hands, we guarantee that all content is aligned with both the brand and the target groups: From the selection to and management of influencers up to social media reels and the production of the Aptamil podcast “From Belly to Baby”.
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