Danone Karriere
|Employer branding with impact
The client's challenge
Danone, one of the world's largest food companies with a variety of brands such as Alpro, Volvic, and Aptamil, asked us to develop an employer brand in Germany. The challenge was to design a communication strategy that equally emphasizes the benefits for employees, the unique workplace, and the great colleagues. A clear focus was placed on targeting GenZ and significantly increasing the number of applications.
“Thank you Danone, for letting us fully implement our approach, being open to testing a lot and enjoying the results!”
Joe Butler, Founder & Managing Partner%
Monthly Follower Growth%
Increase Engagement Rate
Our approach
Our approach to tackling this challenge was a GenZ-focused awareness campaign on social media. We initiated a full-funnel strategy. The groundwork was the creation of a new, separate Instagram channel dedicated to employer branding, allowing us to communicate more specifically with our target audience and distinctly separate the content from the other brand content. Additionally, we established a corporate influencer strategy to ensure maximum authenticity of the content.
|
Framing effect
Selective attention
Bandwagon effect
Implementation and impact
Our tailored awareness campaign successfully resonated with the target audience. As a result, Danone achieved strong performance outcomes: a significant share of the intended audience was reached, accompanied by a substantial uplift across all relevant KPIs.
|
