Moët Hennessy
|Well-rounded heritage meets sparkling performance
The client's challenge
A long history is not an obstacle for digitalization. In its broad portfolio, the company has amazing brands with a strong heritage and wonderful products all facing the same challenge: increasing sales in a highly regulated and competitive market. However, each brand has its totally unique identity and specific target group.
„There are always hidden communities that could become a new target group."
Dr. Manuela Bung (Director Data & Insights)%
Average Reduction of CPC%
Increase Engagement Rate
Our approach
Based on our research we clustered clearly defined target groups and developed a comprehensive paid strategy – for every brand! Since taking over, we are continually collecting data about the target groups. With those insights we optimize the content and assets.
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Halo effect
Framing effect
Selective attention
Implementation and impact
By implementing a flexible team set-up, a high-frequent reporting structure and an agile content creation we were able to significantly improve the social media performance of the various brands.
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