Arthur
|Delivering Growth with zero emissions
The client's challenge
ARTHUR BUS offers state-of-the-art emission-free buses for a greener, cleaner, and sustainable future. We were asked to create an always-on social media and digital PR strategy that would maximize awareness for the start-up and create a PR buzz.
„The creative and solution-oriented B2B approach exceeded our expectations. The collaboration with Slash.Digital was highly flexible, proactive, and innovative."
Philipp Glonner, CEO & Co-Founder Arthur Bus%
Increase Website Traffic%
Increase Reach
Our approach
Our target group analysis showed that factors such as acceptance and praise positively influence the target group and encourage them in their behavior. There fore we created an organizing idea that guides all activities: "Let's make what tomorrow brings"
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Cheerleader effect
Choice/Decision fatigue
Social Comparison Theory
Implementation and impact
By creating audience-specific content formats for LinkedIn and Instagram combined with a unique Social CI we were able to help Arthur secure multiple funding rounds, generate a huge PR buzz and reach a broad awareness within the target audience. In other words, we are making what the future will bring.
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