In 1895 James Crow manufactured the first Pot of Gold Skin Balm. Six generations later the family is still producing 100% natural skin care products. With the help of the German GAIAVA GmbH these unique receptures are now available in Germany as well. From the beginning we believed in the concept and supported the founders in all digital strategy decisions.
From the start the project team set out to create an engaging website concept which combines the unique story of Pot of Gold with state of the art E-Commerce. All this while maximizing the search engine visibility for brand related & highly relevant generic search terms.
A mobile-first onepage layout using scrolling to tell the Pot of Gold story. Complemented with dedicated landing pages for different search terms / campaigns abducting the user in a brand world while taking simple shopping to the next level.
Conversion rate and visitor engagement metrics have been among the highest we have seen so far in any project and can serve as a learning inspiration for other brands.