Morressier is a digital platform aiming at facilitating research. By offering a easy way for conference organisers to manage posters, presentation and abstracts Morressier is trying to revolutionise the way research is being done and distributed. We have been working with Morressier on their website relaunch and digital marketing.
The project team was asked to consult on website layouts as well as take care of all technical implementation. The main challenge was to ensure a full Salesforce integration including a seamless handover of important data like lead source / campaign in order to distribute marketing budgets based on a data-driven approach.
After making sure all necessary elements of a optimised landing page were available we implemented the responsive website using WordPress as a CMS with a easy integration into the companies Salesforce CRM. In addition we established tracking concept allowing to fully retrace user behaviour in order to identify problem across the conversion funnel.