Lying on the south west curve of Sri Lanka surrounded by palm-lined beaches the ayurveda holiday paradise Lanka Princess offers everything for recovery and recreation. We have partnered up with the georgeous hotel to further establish Lanka Princess’ recognition in its core European markets.
With digital beeing the number one channel for research in the hospitality research we were faced with the challenge of developing a digital marketing strategy integrating nearly all digital channels ranging from Organic Search, Paid Search to E-Mail Marketing and Social Media.
A target group focused marketing approach utilizing the latest advertising & measurement possibilities in order to maximize the ROAS. Over the past 3 years we have been focused on making use of a more personalised marketing approach and have been strengthening the role of the website in the entire sales process.
Through continuos optimisation efforts we have been able to achieve some drastic improvements in Year-on-Year comparisons.