YOUR GOOGLE SHOPPING AGENCY IN THE HEART OF MUNICH
THE GOOGLE SHOPPING SUCCESS FACTORS
Product data is essential for Google Shopping. Ideally, these should be maintained at a central location. This data must then be exported. Here there are different possibilities and depend on several factors. Ideally, the shop system provides an export function by default or via a plugin. Thanks to our in-house development we are familiar with most common shop systems (e.g. WooCommerce, Shopware, Magento or Shopify) in order to be able to advise you ideally.
FEED OPTIMIZATION (OR REFINEMENT)
With the so-called feed optimization (in some cases also called refinement) we ensure that your products appear for the correct search queries in Google Shopping. An important criterion here is the title and also the product description. With our expert knowledge and our partnership with the DatafeedWatch tool, we optimize all factors in a targeted manner as the basis for targeted campaign control.
GOOGLE SHOPPING CAMPAIGNS (PLA'S)
After the feed has been successfully set up by us and connected to Google AdWords via the Merchant Center account, the campaigns for Google Shopping can be set up. These are also called PLAs (Product Listing Ads). Here, we work according to existing best practices, such as categorization according to bestsellers, the exclusion of low-profit products or the right mix of brands or generic search terms according to your budget. If sufficient data is available, we will of course address the Google target groups or market intent groups.
GOOGLE SHOPPING REMARKTING
The product feed can also be used for remarketing ads. This is especially interesting when using Google’s advanced e-commerce reports. So you can do remarketing on a product basis, e.g. with shopping cart breakers, leather buyers or simply interested users. A prerequisite here again is an optimized feed in combination with a flawlessly set up tracking.
WHY IS SLASH.DIGITAL THE RIGHT GOOGLE SHOPPING AGENCY?
- Owner-managed agency with a compact team of specialists
- Based in Munich & Los Angeles/Atlanta – at home in the digital world
- Professional and sustainable Google Shopping strategy
- Expertise in various B2C industries from major fashion brands to superfood start-ups to furniture stores
- We respond quickly and professionally to changes (e.g. updates to Google AdWords & Google Shopping)
- In-house development for WooCommerce, Shopify, Magento or Shopware
- Convincing success stories with well-known customers in the entire SEM sector
- Shopware Business Partner with a lot of know-how in the e-commerce area
- Full-service agency: We optimally link SEA activities with all other online marketing channels so that the measures support each other synergetically (Omni-Channel-Marketing).
- Tailor-made and budget-friendly advice also for start-ups
WHAT MAKES US UNIQUE
ADWORDS (SEA) AUDIT/STRATEGY
Case studies that you should definitely get in touch:01
Are you planning the (re)launch of your website?
Our consultants support you right from the start so that you can set up the right campaigns for your new landing pages. This is not only about classic keyword research, but also about suitable audiences, Google Shopping product updates, e-commerce & conversion tracking.
Case studies that you should definitely get in touch:02
Your Google Shopping or campaigns “somehow don’t work properly”.
Our specialists for Google Shopping, AdWords, Yandex or Bing will carry out an audit of your existing account. Here we do not only check the campaign settings, bidding strategies or the general set-up, but also question your target KPIs (e.g. cost/revenue ratio, cost/conversion) and calculate them with you so that they fit into your marketing mix.
Case studies that you should definitely get in touch:03
Do you have the impression that your communication has not yet reached the right target group?
We question the strategy with SLASH.NEUROTARGETING and develop Limbic Personas for your marketing strategy. In the area of SEA, the analysis has an effect on the choice of keaword or targeting in general.
Case studies that you should definitely get in touch:04
There are new features in Google Shopping that you want to monitor in-house?
We design a joint training and implement new tactics or strategies in your Google AdWords account for Google Shopping.
Case studies that you should definitely get in touch:05
You have already made some Google Shopping (PLA) efforts, but are not achieving the desired conversions?
Also for this case we offer a training of your personnel, and/or stand to you advisory aside and mediate our knowledge clearly and understandably.
Case studies that you should definitely get in touch:06
Would you like to expand into a new country?
We successfully maintain accounts in German, English, French, Spanish and Russian. In addition to various language variants, we have successfully implemented campaigns in more than 35 countries.
Case studies that you should definitely get in touch:07
Your campaigns are satisfactory on Google, but not yet on BING or Yandex!
We offer Search Engine Advertising (SEA) for all platforms. These include Yandex, Amazon PPC, YouTube, YouTube and Bing.
Andreas is the man for complex SEA (AdWords, Bing & Yandex) and Google Shopping projects. He began his career at One Advertising GmbH, a diva-e Digital Value Excellence GmbH company, and now heads the rapidly growing SEA & Paid Advertising division at SLASH.DIGITAL. In his career, he has had tremendous success with Google Shopping, YouTube, Bing, Display Advertising, Remarketing, App, as well as Amazon and Yandex, as demonstrated by his nomination for the SEMY Award 2018.Contact us