YOUR GOOGLE SHOPPING AGENCY IN THE HEART OF MUNICH

Product data is essential for Google Shopping. Ideally, these should be maintained at a central location. This data must then be exported. Here there are different possibilities and depend on several factors. Ideally, the shop system provides an export function by default or via a plugin. Thanks to our in-house development we are familiar with most common shop systems (e.g. WooCommerce, Shopware, Magento or Shopify) in order to be able to advise you ideally.

With the so-called feed optimization (in some cases also called refinement) we ensure that your products appear for the correct search queries in Google Shopping. An important criterion here is the title and also the product description. With our expert knowledge and our partnership with the DatafeedWatch tool, we optimize all factors in a targeted manner as the basis for targeted campaign control.

After the feed has been successfully set up by us and connected to Google AdWords via the Merchant Center account, the campaigns for Google Shopping can be set up. These are also called PLAs (Product Listing Ads). Here, we work according to existing best practices, such as categorization according to bestsellers, the exclusion of low-profit products or the right mix of brands or generic search terms according to your budget. If sufficient data is available, we will of course address the Google target groups or market intent groups.

The product feed can also be used for remarketing ads. This is especially interesting when using Google’s advanced e-commerce reports. So you can do remarketing on a product basis, e.g. with shopping cart breakers, leather buyers or simply interested users. A prerequisite here again is an optimized feed in combination with a flawlessly set up tracking.